Asia & Pacific: Promote sustainable tourism

Asia, Australia, New Zealand and the South Seas – as part of a global network, PATA Deutschland e.V. unites some of the most exciting tourist destinations under its roof. Our task when we took over the business of PATA Deutschland e.V. in 2018 alongside a motivated and strong association board: To create more visibility for the destinations, to provide members with attractive and targeted marketing and communication offers, to strengthen the association and position it even better.

Three years later, let the facts speak for themselves: 30% more members, doubling the number of offers and events per year, new event formats, more stakeholder involvement and a careful, resource-saving but sustainable shift to a more digital PATA Germany. There is still much to be done, but we are on the right track.




PATA Deutschland e.V.


Business Development
Brand Management
Brand Strategy
Change Management
Public Relations