LEONARDO Masterblender und montana Cuvée Event

deteringdesign — Sat, 02 Feb 2013 12:29:07 +0000

Exclusive journalist events are among the best occasions to present new products. The shared experience in a select circle of colleagues and at a special location is clearly in the foreground.For the customer glaskoch and the two brands montana: and LEONARDO, WöterSee has planned and carried out such events in the same way.

LEONARDO Masterblender

In its anniversary year in Hamburg, LEONARDO invited 20 top-class media representatives from the pleasure and lifestyle sector to mix their own individual blend of wine together. Charming hosts were Oliver Kleine, owner of glaskoch, and master sommelier Hendrik Thoma in his function as brand ambassador. The focus was on the new Teqton glass series. The Location: The “Tafelhaus” of star chef Christian Rach in Hamburg.

A four-course menu was accompanied by a barrel tasting of selected red grape variety wines. Each participant could mix his own blend according to his own taste while getting to know the high-quality Glasserie Teqton and learning more about the successful LEONARDO brand and the company glaskoch.

montana Cuvée event

For the launch of the new Glasserie Cuvée from montana we organised two events at once: in Hamburg in the private kitchen of the hotel “east” and in Munich in the restaurant “G-Munich” of Holger Stromberg. A total of 40 journalists from the lifestyle and gourmet sector experienced the new glasses at a wine tasting, rounded off with a high-quality menu.

Der Beitrag LEONARDO Masterblender und montana Cuvée Event erschien zuerst auf WörterSee.

LEONARDO – a great love for glass

deteringdesign — Sat, 02 Feb 2013 10:33:02 +0000

glaskoch is a successful family-owned business from Bad Driburg. It is particularly known for its lifestyle brand LEONARDO. The crowning glory of glaskoch’s 150th anniversary was a new LEONARDO brand identity. At both milestones, WörterSee was responsible for corporate communications concerning business and brand PR, with special focus on Life Interior, the jewellery collection jewels by LEONARDO and the furniture brand LEONARDO living.

For the extensive communication in the anniversary year, we designed extensive measures and successfully implemented them: In the anniversary year there were two in-house fairs in the marvellous glass cube. The LEONARDO building and its unique architecture were the perfect location to present to distributors and specialist press the furniture brand LEONARDO living. Moreover, brand ambassador Hendrik Thoma introduced the new glass line TEQTON®.

The new LEONARDO brand presentation celebrated its premiere at the Ambiente in Frankfurt am Main with a press conference and up close at the exhibition stand. At the Inhorgenta in Munich, there was a press conference with Oliver Kleine and Regine Sixt. The topics being: The new “Charitykollektion Regine Sixt” by LEONARDO and the handing over of a cheque for the Regine Sixt Kinderhilfe e.V.

Der Beitrag LEONARDO – a great love for glass erschien zuerst auf WörterSee.

LEONARDO Archive - WörterSee

LEONARDO Masterblender und montana Cuvée Event