LEONARDO – a great love for glass
glaskoch is a successful family-owned business from Bad Driburg. It is particularly known for its lifestyle brand LEONARDO. The crowning glory of glaskoch’s 150th anniversary was a new LEONARDO brand identity. At both milestones, WörterSee was responsible for corporate communications concerning business and brand PR, with special focus on Life Interior, the jewellery collection jewels by LEONARDO and the furniture brand LEONARDO living.
For the extensive communication in the anniversary year, we designed extensive measures and successfully implemented them: In the anniversary year there were two in-house fairs in the marvellous glass cube. The LEONARDO building and its unique architecture were the perfect location to present to distributors and specialist press the furniture brand LEONARDO living. Moreover, brand ambassador Hendrik Thoma introduced the new glass line TEQTON®.
The new LEONARDO brand presentation celebrated its premiere at the Ambiente in Frankfurt am Main with a press conference and up close at the exhibition stand. At the Inhorgenta in Munich, there was a press conference with Oliver Kleine and Regine Sixt. The topics being: The new “Charitykollektion Regine Sixt” by LEONARDO and the handing over of a cheque for the Regine Sixt Kinderhilfe e.V.
Concept and Strategy
Corporate Wording Strategies
Media Events & Press Conference
Media Planning and Cooperations