Luther, Bauhaus, Gartenreich
Luther, Bauhaus, Gartenreich (the Garden Kingdom): no other region of Germany has a higher density of UNESCO World Heritage sites as Dessau, Wörlitz and Wittenberg in Saxony-Anhalt. This is where Luther meets the Enlightenment and the dawn of modernity.
The Ministry of Economics of the State of Saxony-Anhalt asked us to support the Investitions- und Marketinggesellschaft Sachsen-Anhalt for a period of two years in providing strategic destination and communication consultancy for the UNESCO World Heritage region and in implementing and positioning the new umbrella brand “Luther, Bauhaus, Gartenreich”.
Our activities included the development and implementation of a marketing, sales and communication concept for the destination with the highest density of World Heritage sites in Germany, the consulting and coordination of regional and local tourism stakeholders, the implementation of marketing modules, the set-up of a new tourism website and various social media channels as well as the development of new individual and tour operator products for cultural and educational travellers.
IMG Sachsen Anhalt
Media Research Trips
Social Media Management