Kavango-Zambezi: In the realm of the elephants
The “Kavango-Zambezi” region in Southern Africa, or KAZA for short, is the largest cross-border transfrontier conservation area on earth at 520,000 square kilometres and home to the largest population of African elephants. The research trip we organised on behalf of the Gesellschaft für Internationale Zusammenarbeit (GiZ) and the South African marketing organisation “Boundless Southern Africa” for German-speaking and South African travel journalists and photographers was the most extensive ever undertaken in the region to raise international awareness of this unique protected area as a cross-border tourist destination.
Two groups of five media colleagues each spent ten days crossing five countries in search of these very special stories, which only KAZA writes. Stories which today have a lasting impact on the image of the tourism destination and brand KAZA.
Gesellschaft für Internationale Zusammenarbeit (GiZ)
Media Research Trips