Boundless travel in Southern Africa

We love tourism consultancy, and are just as happy to conceptualise as we are to implement concepts. And in principle, the one cannot be separated from the other. Boundless Southern Africa, a tourism marketing and investment initiative based in Pretoria, has made it its life’s work to transform the Transboundary Protected Areas of Southern Africa (TFCAs) into sustainable tourism destinations. What a great vision: to promote travel through natural areas and centuries-old cultural regions and along the migration routes of animals and to overcome state borders.

On behalf of the Gesellschaft für Internationale Zusammenarbeit (GiZ), in a consortium with Agriculture & Finance Consultants and in an international team of great colleagues in Botswana and South Africa, we took care of all aspects that resulted from brand development, digital marketing and the activation of international, especially German-speaking source markets of the TFCAs as tourism destinations.