OOH campaign for EVA AIR’s new Premium Economy Class

WörterSee is currently realising an eye-catching out-of-home campaign for the launch of EVA AIR’s new Premium Economy Class in Munich on 17 May. As the responsible marketing and PR agency, WörterSee has developed a campaign that ensures maximum visibility at highly frequented locations in the Bavarian capital.

The campaign includes strategically placed mega lights and city light posters that impressively showcase the benefits of EVA AIR’s new Premium Economy Class. The advertising spaces were specifically selected to appeal to frequent business and private travellers in Munich.

In the coming weeks, the campaign will be expanded to include further appealing out-of-home formats to accompany the market launch of Premium Economy Class in the long term.