Creating content for the travel industry
Fifteen years ago we were still writing here: We create successful texts for the travel industry, ensuring that tour operators deliver on their promise of quality from the first written word. And we still believe today that people, especially those who have learned it, write better texts than machines. Because, thank God, not every emotion can be programmed into an algorithm.
Today we have to formulate it differently: We create analogue and digital content for the tourism industry, for print catalogues, flyers, web, social media and online platforms, search engine optimised where necessary. Even if we give different answers than back then, the essential questions have hardly changed: How do media contents equally influence the brand positioning of the company, product quality and target group orientation?
Corporate Wording Strategies
Creative Workshop Format