Stay in the moment: Ritz Carlton Grand Tour across the Gulf region

In the style of the Grand Tour of the 1950s, Ritz Carlton – a Marriot International Inc. brand – Maserati and Fiat Chrysler Automobiles (FCA) hosted a unique event: international journalists and VIPs, as well as selected members of the Marriott Bonvoy programme, experienced hospitality and automotive pleasure across the Gulf region, travelling in luxury vehicles from Abu Dhabi to Dubai to Muscat in the Sultanate of Oman and back again.

Thus, the guests had the opportunity to experience the region first-hand and enjoyed a unique programme along the route as well as at the Ritz Carlton Hotels, which were the daily starting and ending points.

The result of our work: film and photographic productions throughout the Grand Tour. In addition to film footage and photos for internal communication, participants also received content for their own use. The highlight is a 90-second film about the Grand Tour as well as a Marriott Bonvoy Experience film, which will be shown worldwide as video-on-demand on in-room TV in the Marriott hotels.

 

Industry

Hospitality
Tourism

Client

Ritz Carlton

Solution

Creative Media & Film
Media Events