Beautifully storm-tested

BLUNT Umbrellas from New Zealand – a gadget that has it all. The colourful umbrellas from development engineer Greig Brebner can withstand wind speeds of up to 120 km/h and protect against wind and rain with their “Radial Tensioning System (RTS)”. For the Wall Street Journal, the BLUNT umbrella is structurally somewhere between a suspension bridge and a NASA space probe. And it is beautiful at the same time.

With brand and communication concepts from WörterSee, BLUNT Umbrellas set out to conquer a niche in the German-speaking markets. With success: A clear brand positioning, classic analogue and digital media work, flanked by social media concepts, content-led sales support and media cooperations ensured that BLUNT Umbrellas conquered the German hearts in and above all by storm.