From Stachus to the Wiesn: EVA AIR gives Munich a taste of Asia

EVA AIR has long been a fixture on Munich’s cityscape. For several years now, WörterSee has been developing ideas and designs for this long-standing client’s year-round out-of-home presence and is responsible for the entire visual identity. The Taiwanese premium airline thus consistently attracts attention at key hubs in the city centre.

For Oktoberfest in 2026, it will become even more visible – and mobile: 15 individually branded e-rickshaws will bring EVA AIR onto the city’s streets. Featuring a variety of designs, they’ll whet people’s appetite for Asian destinations and stir up wanderlust amidst the hustle and bustle of the Wiesn. The rickshaws will complement the year-round digital out-of-home presence at Stachus and Odeonsplatz.

Also on board is an Instagram competition organised by EVA AIR: two economy-class tickets from Munich via Taipei to an EVA AIR destination in Asia and back will be raffled off.

For WörterSee, the campaign is another building block in its long-standing communications work for EVA AIR in Germany. From traditional press relations and media partnerships to the creative conception of OOH campaigns, we are continuously developing the brand’s presence – with new ideas that make EVA AIR visible wherever people are on the move.