{"id":10839,"date":"2013-10-15T13:49:35","date_gmt":"2013-10-15T11:49:35","guid":{"rendered":"http:\/\/www.woerter-see.de\/?p=10839"},"modified":"2020-12-09T14:23:42","modified_gmt":"2020-12-09T13:23:42","slug":"blunt-umbrellas-consulting-communication-media-relations","status":"publish","type":"case","link":"https:\/\/woerter-see.de\/en\/case\/blunt-umbrellas-consulting-communication-media-relations\/","title":{"rendered":"Beautifully storm-tested"},"content":{"rendered":"<p>BLUNT Umbrellas from New Zealand &#8211; a gadget that has it all. The colourful umbrellas from development engineer Greig Brebner can withstand wind speeds of up to 120 km\/h and protect against wind and rain with their &#8220;Radial Tensioning System (RTS)&#8221;. For the Wall Street Journal, the BLUNT umbrella is structurally somewhere between a suspension bridge and a NASA space probe. And it is beautiful at the same time.<\/p>\n<p>With brand and communication concepts from W\u00f6rterSee, BLUNT Umbrellas set out to conquer a niche in the German-speaking markets. With success: A clear brand positioning, classic analogue and digital media work, flanked by social media concepts, content-led sales support and media cooperations ensured that BLUNT Umbrellas conquered the German hearts in and above all by storm.<\/p>\n","protected":false},"featured_media":11144,"menu_order":0,"template":"","class_list":["post-10839","case","type-case","status-publish","has-post-thumbnail","hentry","cases-kategorie-blunt-umbrellas","cases-kategorie-brand-management","cases-kategorie-communication-consultancy","cases-kategorie-content-development","cases-kategorie-influencer-blogger-relations","cases-kategorie-lifestyle","cases-kategorie-media-events","cases-kategorie-media-planning-and-cooperations","cases-kategorie-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beautifully storm-tested - W\u00f6rterSee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woerter-see.de\/case\/blunt-umbrellas-consulting-communication-media-relations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beautifully storm-tested\" \/>\n<meta property=\"og:description\" content=\"BLUNT Umbrellas from New Zealand &#8211; a gadget that has it all. The colourful umbrellas from development engineer Greig Brebner can withstand wind speeds of up to 120 km\/h and protect against wind and rain with their &#8220;Radial Tensioning System (RTS)&#8221;. For the Wall Street Journal, the BLUNT umbrella is structurally somewhere between a suspension [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woerter-see.de\/case\/blunt-umbrellas-consulting-communication-media-relations\/\" \/>\n<meta property=\"og:site_name\" content=\"W\u00f6rterSee\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-09T13:23:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woerter-see.de\/wp-content\/uploads\/2020\/11\/Blunt-Mini-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woerter-see.de\/case\/blunt-umbrellas-consulting-communication-media-relations\/\",\"url\":\"https:\/\/woerter-see.de\/case\/blunt-umbrellas-consulting-communication-media-relations\/\",\"name\":\"[:en]Beautifully storm-tested[:de]Sch\u00f6n sturmerprobt[:] - W\u00f6rterSee\",\"isPartOf\":{\"@id\":\"https:\/\/woerter-see.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/woerter-see.de\/case\/blunt-umbrellas-consulting-communication-media-relations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/woerter-see.de\/case\/blunt-umbrellas-consulting-communication-media-relations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/woerter-see.de\/wp-content\/uploads\/2020\/11\/Blunt-Mini-scaled.jpg\",\"datePublished\":\"2013-10-15T11:49:35+00:00\",\"dateModified\":\"2020-12-09T13:23:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/woerter-see.de\/case\/blunt-umbrellas-consulting-communication-media-relations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woerter-see.de\/case\/blunt-umbrellas-consulting-communication-media-relations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woerter-see.de\/case\/blunt-umbrellas-consulting-communication-media-relations\/#primaryimage\",\"url\":\"https:\/\/woerter-see.de\/wp-content\/uploads\/2020\/11\/Blunt-Mini-scaled.jpg\",\"contentUrl\":\"https:\/\/woerter-see.de\/wp-content\/uploads\/2020\/11\/Blunt-Mini-scaled.jpg\",\"width\":2560,\"height\":1462},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/woerter-see.de\/case\/blunt-umbrellas-consulting-communication-media-relations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/woerter-see.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cases\",\"item\":\"https:\/\/woerter-see.de\/case\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Beautifully storm-tested\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woerter-see.de\/#website\",\"url\":\"https:\/\/woerter-see.de\/\",\"name\":\"W\u00f6rterSee\",\"description\":\"Public Relations - PR and Communication made in Bielefeld\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/woerter-see.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beautifully storm-tested - W\u00f6rterSee","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/woerter-see.de\/case\/blunt-umbrellas-consulting-communication-media-relations\/","og_locale":"en_US","og_type":"article","og_title":"[:en]Beautifully storm-tested[:de]Sch\u00f6n sturmerprobt[:] - W\u00f6rterSee","og_description":"BLUNT Umbrellas from New Zealand &#8211; a gadget that has it all. 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